Looks like brilliant branding to me by the Obama camp. Take note that this is true PR. Create a personal link between the consumer and the product that doesn't involve selling them anything. Part of the New Year round-ups was a typical
story about hot colors for 08:
Cerulean Blue: Chosen for the millennium for its calming zen state of mind.
It goes on:
In a statement, Leatrice Eiseman, the executive director of the Pantone Color Institute, said: “Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”
Future President Obama?
Looks like brilliant branding to me by the Obama camp. Take note that this is true PR. Create a personal link between the consumer and the product that doesn't involve selling them anything. Part of the New Year round-ups was a typical story about hot colors for 08:
No comments:
Post a Comment